Boot Düsseldorf is a standout moment for Ullman Sails as the world’s largest consumer sailing show, bringing the global sailing community together under one roof. From cruising sailors to performance enthusiasts, it offers a unique opportunity to connect directly with the people who use our sails and hear their stories so that we can understand what would best suit their needs. 

Held in January 2026, Ullman Sails was represented throughout the show, engaging with partners and the wider sailing public across the exhibition halls. The atmosphere was energetic with a strong sense of momentum reflecting growing enthusiasm for sailing worldwide.

The show was first and foremost about people and connection for Ullman Sails. Loft owners from South Africa, the Benelux region, Norway, Spain, and the Canary Islands joined us, creating valuable face-to-face time to share ideas and experiences. Alongside this, we connected with a wide range of suppliers, designers, and industry leaders. Which included a site visit to Dimension Polyant and conversations with partners such as Balance Catamarans, Karver, Challenge, Spinlock, Selden, and many more, while continuing to explore innovation within our industry. 

The insights gathered will help shape Ullman Sails’ approach throughout the year, particularly across marketing, innovation, and customer experience. Over 200 meaningful connections were made from across Europe, Africa, and the Mediterranean, including Cape Town, Plymouth, Valencia, Sicily, Greece, Germany, the Netherlands, Ireland, Lithuania, Italy, Portugal, Egypt, and Estonia. These conversations reinforced the importance of staying closely aligned with sailors’ needs while continuing to evolve.

Looking ahead, these learnings will carry directly into the year ahead, strengthening collaboration across Ullman’s global loft network. With strong alignment across markets and growing enthusiasm from sailors worldwide, we're excited to move forward with clear momentum for the year ahead. 

photos Bronny Daniels